Samuel I. Cabbuag
Sociologist
Sam is a sociologist in the Philippines. He is currently an Assistant Professor at the Department of Sociology, University of the Philippines Diliman. He is also a PhD Sociology student at the Department of Sociology, Hong Kong Baptist University. His research interests include digital sociology, influencer cultures, fandoms, media and cultural studies, digital culture, and popular culture.
Scholarly Works2023. "The Road to Visibility: IVF and Motherhood Journey of Filipino Influencers". Resilience and Familism: The Dynamic Nature of Families in the Philippines (edited by Veronica L. Gregorio, Clarence M. Batan, and Sampson Lee Blair). Emerald Publishing. https://doi.org/10.1108/S1530-353520230000023002Gaw, Fatima, Jon Benedik A. Bunquin, Samuel I. Cabbuag, Jose Mari H. Lanuza, Noreen H. Sapalo, and Al-Habbyel B. Yusoph. 2023. Political Economy of Covert Influence Operations in the 2022 Philippine Elections. Internews.Ong, Jonathan Corpus, and Samuel Cabbuag. 2022. “Pseudonymous Influencers and Horny 'Alts' in the Philippines: Media Manipulation Beyond "Fake News"”. The Journal of Socio-Technical Critique. 2(2). Retrieved https://scholarworks.umass.edu/communicationfacultypubs/132/.2021. Understudied Digital Platforms in the Philippines. Internews. https://internews.org/resource/understudied-digital-platforms-in-the-philippines/ (Co-authored with J.H. Lanuza and R. Fallorina)2021. Nostalgia for Normalcy: Online Produsage in a Filipino Food-Related Facebook Group Amidst a Pandemic. Southeast Asian Media Studies, 3(1), 117-138. Retrieved http://ejournals.ph/form/cite.php?id=165342021. “All Hail the Baklang Kanal: Subversive Frivolity in Two Filipino Influencers”. Plaridel. (Co-authored with C. Benitez). Advance online publication. https://doi.org/10.52518/2021-11cabben2021. “Striving for authenticity: The foundation and dynamics of the AlDub nation fandom”. Plaridel. Advance online publication. Retrieved https://doi.org/10.52518/2021-03cbbuag2020. “Movie Review: Doc Willie Ong the Movie”. Katipunan ng mga Pag‑aaral sa Wika, Panitikan, Sining at Kulturang Filipino No. 6: 212-215. Retrieved https://journals.ateneo.edu/ojs/index.php/katipunan/article/view/3410/32242019. “Media Coverage of South Korea in the Philippines: Policy Implications”. UP Korea Research Center Policy Brief No. 2019-09.2018. August 17. Book review: Magandang Gabi, Bayan: Nation, Journalism Discourse, and Television News in the Philippines by Estelle Marie M. Ladrido (2017, Ateneo de Manila University Press). New Mandala.2017. “Duterte’s war against drugs as a spectacle and a form of discipline.” Asian Politics and Policy 9(3):513-518.2016. “Charisma and Charismatic Leaders: Weber and Beyond.” Philippine Sociological Review, 64(1), 209-230.